How To Drive Website Traffic Through Google

search engine optimization strategy, seo tips

Are you not satisfied with the amount of traffic you receive from search engines?

Not appearing for your target keywords means losing out to the competition. In today’s business landscape, it’s definitely a must to improve your search engine visibility if you want to drive more targeted leads to your website. Thankfully, you can increase your website traffic through Google by following a few simple steps. Read on to discover 3 effective strategies you can implement on your website right now.

Target The Right Keywords

If this isn’t your first attempt at a doubling in SEO, then you probably know a thing or two about keyword research. But if you still focus on targeting keywords with the highest monthly searches, you may be leaving plenty of money on the table. Keep in mind that traffic isn’t the best predictor of success. Even if you manage to drive thousands of traffic to your website, you may not receive the kind of returns you want because your visitors do not convert.

When doing your keyword research, make sure that you take into consideration search intent. Basically, this tells you how close to the end of the sales funnel a certain user is. All it takes is a little common sense to figure this one out. Keywords that are too general usually receive high search volumes, but don’t expect to get a good conversion rate. On the other hand, you can target long tail keywords with high search intent. These can prove a better choice since it is easier to follow through with the kind of content sought after by your audience.

Optimize For Mobile Devices

Unless you’ve been living under a rock, you should know that mobile searches have surpassed desktop searches two years ago. Over the following years, it is expected that this will only increase. Google has also released several updates geared toward improving mobile experience. The latest one is their mobile first index, which they plan on rolling out to all search queries this year.

Basically, the Mobile first index introduces a change in the way Google evaluates the ranking factors of a website. They will now look at the website’s mobile version when looking at its ranking signals instead of its desktop version. This only makes sense, considering that Google receives more mobile searches each day compared to desktop searches. If you still don’t have a mobile friendly website, now is the right time to make the change. Consider using responsive web design so you provide the best user experience to your audience regardless of their device.

Build Strong Links

Even after the introduction of RankBrain, Google says that links are still included in their top three ranking signals. This means that you should take the time to create an effective link building strategy. You can no longer rely on automated tools that point countless low quality links to your site. Instead, it’s much better to focus on building a handful of strong links that offer much more value.

A link outreach strategy can be tedious and time intensive. But if you want to gain an edge over the competition, it should definitely be included in your overall strategy. When done correctly, you should be able to gain high quality links from authoritative sources, passing authority and relevance to your most important pages. More importantly, these are the kinds of links that do not get removed, meaning they provide value over the long term.