Unraveling the Mystical Layers of SEO
If you are trying to start up your own business or even just go into working for yourself, then you know you need a website to promote yourself, your products, or your services. You might even be looking to entirely make your money online, be it e-commerce sales or through monetizing a blog. You’ve likely heard that SEO is necessary for online success of any website, but you might also be wondering just what it is and how does it work? If you’re interested in a basic primer on this topic, keep reading the following paragraphs to find out a few things.
In the shortest, simplest definition, SEO is the process of optimizing a website so that it attracts search engine users. It actually borrows a concept from real estate, where the secret to success is location. Consider that gas stations and fast food restaurants are often found on the corners of intersections to get the most business.
Websites do things in a similar way. When someone needs something, they go to Google or another search engine and type whatever they need into the query box, hit the enter button, and their page is then filled with results. These are also known as SERPs within the SEO world. SEO stands for search engine optimization, and SERPs are search engine results positions. If you use search engines yourself, then you know or at least expect the top results to be among the best and most reliable websites for that keyword or search phrase.
That means that whatever websites get the best SERPs get the most traffic and users, and websites that are designed well convert that traffic into money, subscribers, customer, or other valuable resources.
So how does a website get to be in the top rankings for a keyword? One way is to find a keyword or niche that is undeserved or not served much at all. If there’s little to no competition, then any website catering to it will naturally rise to the top.
In most areas there is some competition. In fact, there might be lots. In those cases, a website needs to have a lot of backlinks pointing to it from other websites for example I can link seo lake nona, to onlinemarketinggorilla.com without having to use their url. Other options include forum posts, and social media content like linking to Facebook, Twitter, Reddit, Google Plus and many other places. Links that come from sites with related content and that are seen as authoritative by Google are valued more highly than other backlinks.
In both cases, the website itself needs to have the keywords and related content on the website itself, along with a dozen other little technical things that Google likes to see. Other search engines have slightly different standards, but if you’re just starting out, then aiming to rank high in Google is the best move since it’s the dominant search engine that so many use.
In a nutshell, SEO is just identifying the keywords or search strings that would bring people to your website, creating content to cater to it, and then generating backlinks to your site that Google notices. Then, you should rise in the SERPs and start seeing more traffic.