These days, practically anyone hiring a writer for web-based content expects the writer to know about SEO (search engine optimization). Today’s goal of any website owner is to rank highly in natural search. Why should a website owner pay high prices for pay-per-click listings in Google or other search engines when he can have his content optimized in a way that will get him to the top of search results at no cost?
If your goal is to write for the web, you’ll want to learn about SEO. Whether you’re writing single articles for online publications or writing content pages for an entire website, knowing how to write for the search engines as well as for human readers is essential. If you have your own website(s) or blog(s), SEO will also be key to your own success.
But how can you learn to write SEO-friendly content? How do you know which keywords to use or how to incorporate them in a way that doesn’t degrade your writing? Should you believe what you read on the web, or should you invest in a book?
I recommend the free SEO ebook available at divinewrite.com. This ebook taught me the basics of SEO, and you can’t beat the price — FREE. It’s not geared specifically toward writers, but as a writer, I found it helpful. I hope you will, too.
Have an SEO resource to share? Leave a comment! I’d love to know what other freelance writers are using to learn about SEO.
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Please use a name when commenting. Does not have to be your real name or full name. But responding to folks calling themselves "Make Money Writing Online" and such kinda sucks. Calling yourself keywords will likely get you thrown into my spam filter.