The Christmas aisles have already turned up at the department stores to remind us that the holidays are approaching sooner than we’d probably like. The holidays can bring a decrease in workload for many freelancers, so why not start early in preparing to fill up those slow days?
Here are a few ways to increase business around the holidays:
Plan to launch a holiday card marketing campaign.
Your cold calls might go unanswered. Your sales letters might go unread. But most everyone opens holiday cards! Purchase some cards ahead of time and plan to fill them with an invitation to try your freelance services. A discount coupon always makes a nice holiday gift and an added incentive for a prospective client to try you out.
Take advantage of goals for the new year.
A new year means new financial goals for businesses. Tap into that 2008 budget by letting prospective clients know how you can help them save money or otherwise reach their goals for the coming year.
How’s your workload this holiday season? If you need to find more work, how are you going about it?
{ 4 comments… read them below or add one }
Amy,
Holiday cards with discount coupons enclosed are an excellent way to market your writing business!
Thanks for the tip!
Jeanne
Hi Amy,
This is a great idea! I’ve also heard writers send editors/clients (or potential clients) pens or calendars with their info printed on them hoping that person will use the item and be continuously reminded of their writing services.
Hope you had a great holiday
LOVE the card idea, Amy! Glad I found you. For some reason, I didn’t have your blog addy. Congrats on the Top Blog nomination!
Hi all,
Thanks for your very nice comments. I’ve been so busy this last few weeks that I’m considering sending out coupons to make some of my clients go away. (Just kidding.)
Lori,
I am happy you found this blog, and thanks for the congrats. I certainly don’t think this is one of the top ten blogs for writers out there, but it’s nice to be well thought of. I do hope Deb’s Freelance Writing Jobs, Anne’s GoldenPencil, and John’s Writers Resource Center get picked. Those are my favorite blogs lately.
Michele,
I just saw your blog is also on the nomination list. Congrats to you, too!!
Oh, and I thought about doing the pen thing as gifts this year. Maybe I will.
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