Just What Is SEO? And How Does It Work?

seo, leanning seo, online marketing seo, seo writing

Unraveling the Mystical Layers of SEO

If you are trying to start up your own business or even just go into working for yourself, then you know you need a website to promote yourself, your products, or your services. You might even be looking to entirely make your money online, be it e-commerce sales or through monetizing a blog. You’ve likely heard that SEO is necessary for online success of any website, but you might also be wondering just what it is and how does it work? If you’re interested in a basic primer on this topic, keep reading the following paragraphs to find out a few things.

SEO Definition

In the shortest, simplest definition, SEO is the process of optimizing a website so that it attracts search engine users. It actually borrows a concept from real estate, where the secret to success is location. Consider that gas stations and fast food restaurants are often found on the corners of intersections to get the most business.

Websites do things in a similar way. When someone needs something, they go to Google or another search engine and type whatever they need into the query box, hit the enter button, and their page is then filled with results. These are also known as SERPs within the SEO world. SEO stands for search engine optimization, and SERPs are search engine results positions. If you use search engines yourself, then you know or at least expect the top results to be among the best and most reliable websites for that keyword or search phrase.

That means that whatever websites get the best SERPs get the most traffic and users, and websites that are designed well convert that traffic into money, subscribers, customer, or other valuable resources.

So how does a website get to be in the top rankings for a keyword? One way is to find a keyword or niche that is undeserved or not served much at all. If there’s little to no competition, then any website catering to it will naturally rise to the top.

In most areas there is some competition. In fact, there might be lots. In those cases, a website needs to have a lot of backlinks pointing to it from other websites for example I can link seo lake nona, to onlinemarketinggorilla.com without having to use their url. Other options include forum posts, and social media content like linking to Facebook, Twitter, Reddit, Google Plus and many other places. Links that come from sites with related content and that are seen as authoritative by Google are valued more highly than other backlinks.

In both cases, the website itself needs to have the keywords and related content on the website itself, along with a dozen other little technical things that Google likes to see. Other search engines have slightly different standards, but if you’re just starting out, then aiming to rank high in Google is the best move since it’s the dominant search engine that so many use.

In a nutshell, SEO is just identifying the keywords or search strings that would bring people to your website, creating content to cater to it, and then generating backlinks to your site that Google notices. Then, you should rise in the SERPs and start seeing more traffic.

How to Increase Website Traffic for Free.

driving site traffic

Do you want to know how to how to increase website traffic for free?

There are several free traffic generation techniques. However, most people fail because they focus on so many free traffic generations techniques at the same time. If you want to be successful, then you need to master one traffic source before moving to another traffic source.

For example, if you love writing, then focus on blogging and writing guest posts. You can move on to other traffic strategies once you are making money from this traffic source.

The following are some of the best ways of increasing website traffic for free.

1 – Video Marketing

Do you love creating videos? If you love creating videos, then you need to focus on video marketing. You won’t even feel like you are working because you love what you are doing. Creating videos is free. And there are so many video sharing websites that accept different videos. These video sharing websites are free to join. Create high quality videos if you want people to subscribe to your channel. Your videos should be helpful. You can include a link to your website in the descriptions or in your video.

2 – Social Media Marketing

Use social media to generate free traffic to your website. Social networking sites receive millions of visitors every month. It is free to join these websites. Avoid promoting your business all the time. You need to build trust. People will never visit your website if they don’t trust you. That is why you need to be helpful and share useful content with your followers. Answer any questions that is being asked. Never ignore anyone.

3 – Guest Posting

Guest posting is also one of best ways of generating free traffic to a website. Look for high quality websites and blogs that accept guest posts. Do not submit your guest posts to low quality blogs or websites. This is because guest posting can be used to build high quality backlinks, so your rankings may be affected if you are generating backlinks from low quality blogs. Therefore, you need to make sure that you are only building high quality backlinks. And make sure that your guest posts are of high quality if you don’t want them to be rejected.

4 – EBooks

There are several websites that accepts free ebooks. These websites get thousands of visitors every day. If you want to use these websites to generate free traffic to your website, then you need to create high quality ebooks. Submit your ebooks to these websites. People will download your ebooks and read them. They will click the links on your ebooks when they want to learn something more on your website.

These are the best ways on how to increase website traffic for free. Pick one traffic strategy that you love and focus on that strategy. Move on to another traffic strategy once you have mastered a certain traffic strategy. If you do this, then you will be successful in generating free traffic to a website.

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