I took the train downtown yesterday afternoon to have coffee with one of the guys I met in the SEO class I took in February. I arrived at the station early and pulled out my iphone. Two others pulled out their blackberries. This is the mating call of the Corporate Jungle.
“What do you do?” Armani Man asked Prada Woman. She is a Mary Kay consultant. He is a real estate agent.
Half-eavesdropping, I laughed — not at them, but at Janice’s Fats Waller quote. The iphone is like crack. It’s also like having a puppy; everyone wants to be your friend as soon as they see you have one.
“Is that one of the new iphones?” the real estate agent wanted to know. I explained to him that it’s one of the old ones and that, as an email addict who hangs out with a lot of other email addicts, I was peer-pressured into getting one almost immediately. I told him how much I love it — that I even blog from it.
“Really?” he asked, squinting over my shoulder through the sun’s glare at the tiny type. “You blog?”
And so it began, the conversation that gets me more accidental gigs than I know what to do with — only this time, I had an audience of half a dozen bored nosy people gathered around me like I was one of those clever commercials on the Super Bowl.
The real estate agent told me he just recently had a blog designed but hasn’t launched it yet. He said his closet passion for photography was what made him want to start a blog — he takes tons of photos of every property — but that writing isn’t his strong suit. I told him I’d love to see his photographs sometime. I also told him my business partner has a background in real estate law and was at one time a real estate agent in the city. I gave him my card and asked for his.
The Mary Kay consultant asked what her blog looked like on an iphone. I pulled up her blog and showed her. She made a comment about wishing she had more time to write her blog but confessed she wasn’t sure what to write about. I gave her my card and told her I had some ideas. I also told her that my sister was a Mary Kay consultant for years but quit once she had her baby. I asked her for a catalogue. This made her inclined to want to sit with me on the train.
As I thumbed through the Mary Kay catalogue, I commented on all the new products and how she could easily incorporate product information and reviews into blog posts. I asked her why she was headed downtown, and she told me she hosts group makeover sessions every Wednesday night in the city. I suggested she snap some photos and interview some of the ladies — easy blog post, or maybe several posts! She liked the idea so much that she asked me to come cover next week’s makeover session for her blog. She also gave me a bag with a ton of free samples as a thank you for sharing my insights.
I got home last night to an inbox full of photos from the real estate agent. This morning I emailed him a proposal my partner and I drew up, and he hired us to write his blog. I also just shot off an email to the Mary Kay consultant with some other suggestions I thought of for blog posts, which I told her I’d be happy to help her with between now and next Wednesday.
My point in telling you all this? To illustrate that the best way to find work as a freelancer is often simply to talk to the people around us, wherever we happen to be. I talk about what I do all the time, wherever I go, whenever I get the opportunity to bring it up. Last weekend I got a client by asking the owner of the new café down the street if she had a website yet. I got a job writing a press release last week from the guy who owns the cell phone shop where I bought a spare charger when one of my pet rabbits chewed through my cord. Opportunities are everywhere, if we simply open up our minds – and our mouths – and let them find us.
